My Top 5

Claudia Oradan

How to Reduce Prejudice and Stereotyping

Prejudice is a judgement based on feelings about a member of a particular group. It is a human instinct that is believed it has evolved...

Claudia Oradan

Social Media and Customer Service Today

(Photo: becominghuman.ai) There are two types of customer service: internal customer service and external customer service. Internal...

Claudia Oradan

Gender Gap and Compensation

(Photo: nbcnews.com) Gender Gap in terms of compensation means that women generally get paid less than men for doing the same job. This...

Claudia Oradan

Marketing Myopia - Everything You Need to Know

(Photo: Intellectual Indies) What is marketing? Many would define marketing as a sales representative of a firm visiting without...

Claudia Oradan

Burger King vs. Burger King - Trademark Infringement Case Study

(Photo: news-gazette.com) In this week’s case analysis we study the case of Gene and Betty Hoots, who came up with the name Burger King...

Claudia Oradan

Marketing Mix: Netflix vs. YouTube (4 P's)

Entertainment is one of the most profitable industries in the United States (and probably the rest of the world), this is especially true...